Publicis Groupe Completes Acquisition of Epsilon-Conversant
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What is Epsilon Local?
We are the indispensable local marketing partner for industry-leading businesses.
How does it work?
We leverage data, analytics, and integrated marketing solutions to create engaging consumer experiences that measurably build our clients' brand and business.
Why are we different?
We combine integrity, expertise, innovation, passion and teamwork to deliver a world-class marketing service on a local level.
Expertise
Depth
Our full-scale team has 20+ years working in the health and fitness industry and we work with 60+ fitness brands nationwide.
Full-Service
Analytics, data, and marketing services; we're experts in all facets, making Epsilon an indispensable partner.
Results
Success is more than just ROI, we go deeper to build business equity fueled by experience and engagement.
Credibility
We understand the markets for a variety of vertical industries and have worked with some of the best.
Methodology
Strategy
It’s a very careful juggling act defined by media mix, budget allocation, data strategy and promotion planning.
Promotions
20,000 campaigns and counting, all performed with results tracking. We know what works and when.
Media Mix
We understand how to blend multiple types of media with timing and touch strategy to connect with consumers effectively.
Integration
Cross-media marketing integration is what will create exponential results. We’ll show you how.
Connections
Mapping
It is key to know the demographics and location of your competitors, members and future targeted prospects.
Targeting
As a tier one data compiler, we have detailed data lists to reach the appropriate consumer for your industry.
Touch Strategy
Our timely cadence and response driven promotions target prospects in the most effective local markets optimizing budgets and results.
Modeling
Ideal consumers are targeted by profiling, data models are created, and then applied to the market strategy.
Analytics
Tracking
Don’t lose out on leads. We provide call tracking, web/landing page tracking and full ROI analytics on all campaigns.
Reporting
Our tailored, comprehensive reporting makes it easy to evaluate campaigns and pinpoint success.
Analysis
We take results a step further to explain what cultivated them and why.
Brand Action
Our signature blend of strategy, analytics and creative problem solving drives performance.
right channel and with the right message to get the results you’re looking for.
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Brand
Development- Company directive
- Core design
- Interior design
- Collateral design
- Custom solutions
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Development
- Company directive
- Core design
- Interior design
- Collateral design
- Custom solutions
Digital Media
Take advantage of our data resources in order to reach consumers in a timely, relevant and cost-effective manner through digital media.
Direct Marketing
Increase ROI by delivering focused marketing solutions through various print media on a well calculated and precise timetable.
Brand Development
Re-invent or re-fresh your brand for a unified marketing approach that will deepen your consumer's connections.
Brand Management
We put a strategy in place to lead your brand to success in the marketplace. Your core brand elements (colors, fonts, image style etc.) maintain consistency over the course of a campaign to make a lasting brand impression. This approach creates loyalty and trust with your consumers.
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Epsilon’s proven cross-media solutions can supercharge any campaignEpsilon offers unique campaigns for every approach. Multiple presentation, size and formats are available to stimulate the marketplace and drive response. Our cross-media integration process provides industry-specific proven performance in campaigns tailored for your audience.
- Postcard
- Invite (Custom tri-fold)
- New mover (4x6, laminated) not shown
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Create personalized marketing campaigns that speak directly to your customers.With Epsilon data assets, we have the ability to overlay an enormous amount of detailed information on each of your individual members and segment by Demographics. A few examples are Young Millenials, New Families, Middle aged and Empty Nesters.
What’s in it for you?- 80% of consumers are more likely to do business
- Can lead to a 19% increase in your sales
- Can boost ROAS 5-8x on average
- Get real and measurable results
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Connect with your members this holiday seasonThe holiday season is a competitive environment for marketers. This means selecting aggressive offers, the right campaign timing and connecting multiple platforms to stay relevant. Consumers expect you to come to them through brand awareness, the “what's new” information, and the call to action. Build an experience that is as memorable as one’s most wonderful times spent with family and friends over the holidays.
- Custom designed campaigns in multiple channels
- In club gift charts with scratch off winner reveal
- Detailed tracking & results
- Comprehensive sales training package
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Reward current members when they refer friends and familyReferrals are critically important when it comes to lead generation. Referral reward programs create member engagement and provide qualified leads of their family and friends. Obtaining new customers through this channel is by far the best source for new prospects. It is imperative that every operator have a system in place and a strategy for maximizing referrals.
- Jumbo postcard
- Microsite
- Internal collateral
- Mobile app
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Make it Personal with Variable DataPersonalized print and digital communication can be catered directly to the consumer by first and last name. Create an emotional connection through multiple touch points. It helps develop brand trust and a stronger relationship with consumers to generate higher response rates.
- Demographic based images
- Personalized message
- PURLs (personal websites)
- Category specific offers
